So you start up a social media page, let’s say it is a LinkedIn profile. You have read all the posts about what you should put on it, you know that it needs to have good contact details and that the CV part reads impressively. You contact your clients and ask for testimonials and recommendations and ask them to endorse you for the skills you have; so far, so good. Then you get to the tricky part – THE PHOTO… It is true to say that not many of us like pictures we have of ourselves. There is maybe the one taken at Christmas where you didn’t look too bad; but is that suitable for a corporate audience? Perhaps you had better have a go at taking a selfie but then you remember seeing that one of a colleague of yours that looked particularly cheesy? The temptation at this stage is to just stick with the avatar and be done with it, but who wants to link up with a faceless blob? Would it look like you are hiding something? The answer is a resounding YES, you are! You are hiding that fact that you don’t value your personal and corporate brand enough to get the right picture to portray it! Take a second to think about what that says to those who are considering whether you are someone they would like to do business with? The picture on your LinkedIn profile is undoubtedly going to be different to the one you have on your personal Facebook page or dating site. We have all seen profile pictures that make us cringe. What does it say about that person and the company they are working for? How does it reflect on them? Would you employ that person? Would you want them to present their products or services to your business? The picture on your profile is not about vanity – it is all about your brand, or that of your company so taking some time to consider how you would like that brand to come across, and getting the right picture to portray this, is well worth the effort. The added value in this is that you will probably love the picture as well; it will be the one that you want the corporate world to see. Remember, first impressions count. If you have noticed bad profile pictures, you will not be the only one. So, what does yours profile picture say about you?